50 Cent and Tony Yayo made a surprise appearance during Dr Dre’s and Snoop Dogg’s set at Coachella 2012 to perform ‘What Up Gangsta’, ‘P.I.M.P. remix’ and In Da Club.
Tupac Coachella Hologram Creator Tells How He Resurrected Rapper “It Was Dr Dre’s Vision To Bring This Back To Life”
“We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life,” said Nick Smith, president of AV Concepts, the San Diego company that created the hologram. “It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life.”
Smith said he wasn’t allowed to talk about the creative aspects of the production — including how the hologram was able to seemingly perform the set in synch with Snoop and whether all the vocals were ‘Pac’s — but he did say that his company has the ability to recreate long-dead figures and visually recreate them in the studio. “You can take their likenesses and voice and … take people that haven’t done concerts before or perform music they haven’t sung and digitally recreate it,” he said.
The hologram was the latest visual magic pulled off by AV, which is also behind the 2005 Grammys performance featuring Madonna and the holographic members of the Gorillaz, as well as holograms used in concert by Celine Dion and the Black Eyed Peas.
The Tupac hologram was several months in the planning and took nearly four months to create in a studio and though Smith was not able to reveal the exact price tag for the illusion, he said a comparable one could cost anywhere from $100,000 to more than $400,000 to pull off. “I can’t say how much that event cost, but I can say it’s affordable in the sense that if we had to bring entertainers around world and create concerts across the country, we could put [artists] in every venue in the country,” he said.
The life-size Tupac was amazingly life-like, down to the late rapper’s signature tattoos, Timberland boots, jewelry and movements, all of which were also recreated under the direction of Dre.
The hologram, of course, already has a Twitter page and more than 3,300 followers at press time. A spokesperson for Dr. Dre could not be reached for additional comment at press time.
During this year’s SXSW Music Conference, Nas and his former manager-turned-brand marketing mogul Steve Stoute sat down to discuss a variety of topics, including writing for Will Smith and his conflict with the late Tupac Shakur.
“That night was crazy because his Makaveli album had all this buzz that ‘Pac was coming for New York,” Nas says of the night he met Pac at a MTV Awards party in New York City. “Death Row was in the building [but] there was nobody that represented for New York at that party…when I saw him we got to the bottom of it…it was a very dangerous situation but greater heads prevailed…I was scheduled to meet him in Vegas…it’s touchy to talk on because he’s not here…